2017 China online music user insight report 【Free Download】

The report summary

In 2017, China online music user insight report is made exclusively by iresearch, mainly based on research, user research and iresearch monitoring product data. This report is to parse: under the circumstances of China’s online music market is active, the present situation and development trend of the online music sector, China’s online music music preferences and behaviors of the user, as well as Chinese music segment user group characteristics and the effect of music on the results of performance.

directory

Reported in this paper,

1 overview of China online music industry

1.1 mobile music market scale has grown steadily

1.2 online music users listen to music time distribution

1.3 home rest and transport is a common scene for users

1.4 listening to music becomes an integral part of user life

1.5 online industry music focuses on four core points of development

1.6 musicians plan to be a bet on the future market

2 Chinese online music user insight

2.1 overall picture of online music user

2.2 pop music is the most popular type of music

2.3 different age users have different preferences for music types

2.4 overseas music, users prefer European and American stars/TV series

2.5 users prefer to share music to specific people/groups

2.6 user’s evaluation of online music APP advertising

3 China subdivision music user behavior insight

3.1 paid music user portrait – new middle/high consumption

3.2 payment user music is polarized and more willing to share

3.3 China 80/90 music user group

3.80/90 music users like music type

3.5 80/90 music users have more frequent changes to mobile phones

3.6 80/90, music user’s cosmetics consumption ability is stronger

3.7 try to be fresh

3.8 K song user’s overall characteristics

3.9 karaoke users are more loyal/stickier than music users

3.10 K song user music preference

Compared with online music users, K song users are more willing to share

3.12 constellation music user new claim

The chart directory

Figure 1-12017 online music and mobile netizen monthly independent device number and growth rate

Figure 1-2 the time distribution of music APP in China online music users in 2017

FIG. 1-3 2017 Chinese online music users listen to music scene

Figure 1-4 Chinese online music users use music APP frequency in 2017

Figure 1-5 Chinese online music users have been using music APP time single time in 2017

Figure 1- June 2017 online music user men and women distribution

Figure 1-7 Q2 China online music user age distribution

Figure 1-8 the music preference of Chinese online music users in 2017

FIG. 1-9 the preference for music types in Chinese online music users in 2017

Figure 1-10 Chinese online music users’ choice of star music in 2017

Figure 1-11 Chinese online music users’ choice of music in 2017

Figure 1-12 the proportion of music users who love music in China online in 2017

Figure 1-13 China online music users share music channel distribution in 2017

FIG. 1-14 the evaluation of advertising on music APP by Chinese online music users in 2017

Figure 1-15 China online music users click on advertising reasons TOP5 in 2017

Figure 1-16 China online music paid user age distribution in 2017

Figure 1-17 China online music paid user education distribution in 2017

FIG. 1-18. Music preference of Chinese paid-online music users in 2017

Figure 1-19 the proportion of music users who love music in China in 2017

Figure 1-20 the length of music of music users in China after 80/90 in 2017

Figure 1-21 the frequency of music users listening to music in China after 80/90 in 2017

FIG. 1-22 music star regional preferences of music users in China 80/90 in 2017

Figure 1-23 music preference for music users in China after 80/90 in 2017

FIG. 1-24 the distribution of music users’ mobile phones after 80/90 in 2017

FIG. 1-25 music user changing frequency after 80/90 in 2017

FIG. 1-26 China’s online music users purchase cosmetics category in 2017

FIG. 1-27 the frequency of music users’ experience of online live broadcast in China in 2017

FIG. 1-28 the frequency of music users’ experience of sharing bicycles in China in 2017

FIG. 1-29 music preference of Chinese K song music users in 2017

Figure 1-30 the proportion of Chinese karaoke users who share their love of music in 2017

Figure 1-31 the main ways for Chinese karaoke users to share in 2017

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