2017 Chinese retail paid member consumption report 【Free Download】

The report summary

The consumer insight into the Chinese retail paying club members 2017 members in foreign economic development for a long time, is comparatively mature, but at home due to the different market phase, members shallow the basis of economic development, the habit of users pay for membership has not yet been large-scale cultivation. In the last year or two, as the growth of China’s retail market drives the transformation of the value driven model and the trend of consumption upgrading, the member economy has a development opportunity. At present, the retail enterprises that try the domestic paying member plan do how, the consumer’s attitude to the paying member economy becomes a key research direction.

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Reported in this paper,

1. Overview of China retail paid member market

1.1 2012-2017 Chinese retail market and network shopping market trading scale

1.2 2012-2017 Chinese network shopping e-commerce advertising cost

1.3 consumption attitudes of Chinese consumers shopping in 2017

1.4 the development status of paying membership in Europe and the United States in 2017

1.5 the development process of Chinese retail paid membership system

1.6 the typical stocktaking of Chinese retail enterprise paying members

1.7 Sam member store case analysis

1.8 jd PLUS case analysis

2. Consumer insights of Chinese retail paid members

2.1 Chinese retail paid-up member portrait in 2017

2.2 Chinese retail paid members and general consumer category TOP10 in 2017

2.3 changes in the consumption period of Chinese retail paid members in 2017

2.4 the loyalty of Chinese retail paid members in 2017

2.5 the family consumption role of paid members of Chinese retail industry in 2017

2.6 in 2017, Chinese retail paid members will have access to member information

2.7 Chinese consumers’ recognition of paid membership in 2017

2.8 reasons for Chinese consumers to purchase paid members in 2017

2.9 the relationship between the level of Chinese consumers’ income and the willingness to pay for purchase in 2017

2.10 Chinese consumers’ preference for different members’ rights and interests in 2017

2.11 Chinese paid-up members’ feelings about the use of members’ rights and interests in 2017

2.12 the renewal rate and renewal willingness of Chinese paid members in 2017

2.13 the will of Chinese paid members to recommend to others in 2017

2.14 the expectation of members’ rights and interests of Chinese paid members in 2017

The chart directory

FIG. 1-1 China retail market and shopping market trading scale in 2012-2019

Figure 1-2. The cost of e-commerce advertising carried by shopping single users in China in 2012-2019

FIG. 1-3 consumption attitudes of Chinese consumers shopping in 2017

Figure 1-4 amazon retail subscription service revenue from 2014 to 2016

Figure 1-5 Chinese retail enterprise paying members plan inventory in 2017

Figure 1-6 the number of Sam’s member stores in China from 1996 to 2020

Figure 1-7: January 2016 – September 2017 jd PLUS membership number

Figure 1-8: January 2016 – September 2017 jd PLUS member sales

Figure 2-1 the geographical distribution of Chinese paid members in 2017

Figure 2-2. The gender structure of jd PLUS and Sam’s member stores in 2017

Figure 2-3. The age structure of jingdong PLUS and Sam’s member stores in 2017

Figure 2-4. Professional distribution of paid members in China in 2017

Figure 2-5 the distribution of educational level of Chinese paid members in 2017

Figure 2-6 ordinary Chinese users buy TOP10 from jd.com in 2017

Figure 2-7 in 2017, jingdong PLUS users purchase the category TOP10 from jd

Figure 2-8: changes in the use time of ordinary users and paid members of China’s online users during the day of 2016-2017

Figure 2-9 the loyalty of Chinese paid members in 2017

Figure 2-10 the feeling of Chinese consumers joining members in 2017

Figure 2-11 Chinese consumer household consumption decision in 2017

Figure 2-12 the channel for Chinese paid members to obtain membership information in 2017

Figure 2-13 Chinese consumers’ recognition of paid membership system in 2017

Figure 2-14 reasons for Chinese consumers to start paying members in 2017

Figure 2-15 the relationship between the willingness of consumers to purchase paid members and the level of individual income in 2017

Figure 2-16 Chinese consumers’ preference for different members’ rights and interests in 2017

Figure 2-17 the usage of Chinese paid-for members’ rights and interests in 2017

Figure 2-18 the willingness of Chinese paid members to renew their subscription in 2017

FIG. 2-19 member renewal rate of jd and Sam member stores in 2017

Figure 2-20 the willingness of Chinese paid members to recommend others to join the membership plan in 2017

Figure 2-21 the expectation of members’ rights and interests of Chinese paid members in 2017

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