China’s online self-service market research report 2017 【Free Downd】

 

The report summary

With the improvement of living standard per capita, China’s domestic travel and outbound passengers to grow, as the user travel experience, increasing demand for personalized and depth of tourism, Tours the importance in the national tourism form of rising. This report will from the market development situation and the present situation, the core enterprise Tours analysis, user behavior and industry development trends such as dimension, system analysis was carried out on the online self-help travel industry, hope to help to the development of industry.

directory

abstracts

1. Overview of China’s online self-service market development

1.1 industry definition and classification

1.2 macro environment analysis of China’s online self-service market

1.3 analysis of China’s online self-help tourism development policy

1.4 scale of China’s online holiday market

2. The development of online self-service market in China

2.1 monitoring of China’s online tourism market

2.2 analysis of online self-service profit model in China

2.3 the scale of online self-service market transactions in China from 2012 to 2019

2.4 the proportion of online self-service market transactions in China in 2013-2019

2.4 typical enterprise content analysis of online self-service UGC service in 2017

3. Typical enterprise analysis of online self-service market in China

3.1 the cow

3.2 tips

3.3 the ass mother

4. Research on online self-service market users in China

4.1 analysis of user brand usage

4.2 user behavior analysis

4.3 user preference analysis

4.4 user attribute analysis

5. Development trend of online self-service market in China

The appendix

Legal notices

The chart directory

Figure 1-1. The growth trend of Chinese domestic tourism in 2013-2016

Figure 1-2. The growth trend of Chinese citizens’ outbound tourism in 2013-2016

Figure 1-3 the growth trend of China travel agencies in 2013-2016

Figure 1-4. The growth trend of China a-level tourist attraction in 2012-2015

Figure 1-5. The size of China’s online holiday market in 2012-2019

Figure 2-1iusertracker &mUserTracker- China’s online travel service access number structure (PC/mobile) from January to December 2016

Figure 2-2: the scale of China’s online self-service market trading in 2012-2019

Figure 2-3: the proportion of online self-service market transactions in China in 2013-2019

Figure 2-4. Typical enterprise content analysis of online self-service tour UGC service in 2017

Figure 3-1 the channel reach rate of Chinese online self-service tour users in 2017

Figure 3-2. The reach rate of online self-service users in China in 2017

Figure 3-3 the distribution of advertising types of online self-help users in China in 2017

Figure 3-4. China online self-service users’ travel experience sharing channels in 2017

Figure 3-5 China online self-service users purchase product type distribution in 2017

Figure 3-6 the distribution of advertising types of online self-help users in China in 2017

Figure 3-7. China online self-service users purchase product habits in 2017

Figure 3-8 the type of packaging products purchased by online self-service users in China in 2017

Figure 3-9 China online self-help tour users purchase single product types in 2017

Figure 3-2. The distribution of packaging products for online self-service users in China in 2017

FIG. 3-3. Distribution of the reasons for purchase of single products by online self-service users in China in 2017

Figure 3-4 online channel distribution of online self-service users in China in 2017

Figure 3-5 travel planning habits of online self-help users in 2017

Figure 3-6 the distribution of travel information access by online self-service users in China in 2017

Figure 3-7 analysis of online self-service travel booking behavior in China in 2017

Figure 3-8 in 2017, Chinese online self-service users are scheduled to advance their travel service

Figure 3-9 Chinese online self-service users choose to choose from their partner in 2017

Figure 3-10 the selection trend of Chinese online self-service users’ travel time in 2017

Figure 3-11 the driving conditions of Chinese tourists around China in 2017

Figure 3-12 travel frequency distribution of Chinese self-service users in 2017

Figure 3-13 the distribution of travel time for self-service users in China in 2017

Figure 3-14 the per capita consumption range of Chinese self-service travel users in 2017

Figure 3-15 the distribution of Chinese self-service users’ travel attention in 2017

Figure 3-16 the selection trend of Chinese online self-service users’ travel service in 2017

Figure 3-17 in 2017, Chinese online self-service users selected flights to focus on the distribution of factors

Figure 3-18 Chinese online self-service users’ travel and accommodation selection tendency in 2017

Figure 3-19 in 2017, the Chinese online self-service tour user hotel chooses the important factors

Figure 3-20. The Chinese online self-service users choose attractions in 2017

Figure 3-21. Online self-help tour classification of user constellation in 2017

Figure 3-22. Online self-help tour classification user occupation distribution in 2017

Figure 3-23. 2017 online self-help tour classification users domestic travel area recommended will

Figure 3-24. Online self-service tour classifier in 2017

Figure 3-25 analysis of the time period of online self-service travel classification users in 2017

Figure 3-26 2012-2019 China online travel market transaction scale

Figure 3-27 market share and forecast of different forms of Internet media in China from 2012 to 2019

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