China’s online travel industry research report 2017 【Free Download】

The report summary

At present China’s online travel industry rapid development, as the online travel revenue highest booking tickets and development is the most mature market, in recent years, facing the product homogeneity, airlines continue to strengthen marketing efforts, ticket agent commission rate decline such challenges. How the airlines “straight down” and OTA giant monkey “enclosure” competition in the market place, for booking tickets online market many of the participants are all have to face the real environment. “2017 Chinese online travel traffic industry research report on China’s online flight booking industry present situation, the user needs, and expounds the industry trend analysis on typical enterprise, hope that through the idea of sharing and collision, provide valuable reference for the development of industry.

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preface

1. Development background of China’s online travel industry

1.1 development policy environment of China’s online travel industry

1.2 China’s online tourism transport industry develops economic environment

1.3 transaction scale structure of China’s online tourism industry

1.4 financing of China’s online tourism industry

2. The development status of China’s online travel industry

2.1 overview of air ticket sales channels in China

2.1.1 dealer nature classification

2.1.2 classification of sales methods

2.2 transaction size of China’s online ticket market

2.3 the scale of Chinese online ticket market users

2.4 the development of online ticketing market in China

2.5 map of China’s online ticket industry industry chain

2.6 competition pattern of mobile end of China’s online ticket market

2.7 analysis of China’s online ticket market model

2.7.1 OTA model analysis

2.7.2 platform model analysis

2.7.3 analysis of in-depth service mode

2.8 analysis of Chinese online ticket market users

3. Enterprises in China’s online travel industry

3.1 OTA model case analysis – ctrip

3.2 platform case analysis – flying pigs

3.3 in-depth service mode case analysis – flight housekeeper

4. Development trend of China’s online travel industry

The chart directory

Figure 1-1. The annual per capita disposable income and real growth rate of China’s residents from 2010 to 2016

Figure 1-2. The consumption expenditure and composition of China’s population per capita in 2016

Figure 1-3 the scale and growth rate of China’s online travel market in 2010-2019

Figure 1-4. Scale structure of China’s online travel industry in 2010-2016

FIG. 1-5 iUserTracker&mUserTracker- the number of visits to China’s online travel service in January to December 2016

Figure 2-1 the size and growth rate of China’s online ticket market in 2010-2019

Figure 2-2 iUserTracker&mUserTracker-2016 China online ticketing platform MAU

Figure 2-3: Chinese high-speed rail & aircraft user travel frequency in 2017

Figure 2-4 the overall ticket purchase channel of Chinese Internet users in 2017

Figure 2-5 user channel selection of third-party ticket platform in China in 2017

Figure 2-6 the average travel cost of Chinese business travelers in 2017

Figure 2-7 China business travel user value-added services select TOP3 in 2017

Figure 2-8 the travel purpose of Chinese business travelers in 2017

Figure 2-9 portrait of Chinese business travelers in 2017

Figure 2-10 reasons for the selection of ticketing platform for Chinese business travelers in 2017

Figure 2-11 the recommendation of Chinese business travel users’ third-party air ticket reservation platform in 2017

Figure 2-12 the focus of Chinese business travelers on the ticketing platform in 2017 TOP3

Figure 2-13 Chinese business travelers’ focus on personalized service in 2017 TOP3

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