Gome was fined 100,000 for suspected price fraud

The Beijing municipal commission of development and reform issued a decision on the punishment of the administrative penalty for the reform of the price of Beijing’s electronic commerce in Beijing, and punished the price of the company’s online e-commerce company.

Administrative punishment, according to the book in October 2016 to February 2017, the Beijing municipal development and reform commission (NDRC) inspection on the company, its business of selling goods “gome online “, is “the use of false or misleading price means that entice consumers or other business operators to trade with” the price of the illegal behavior. The details are as follows:

1. On November 5, 2015, the company’s online sales thinkpad S1 (20CDA06SCD) laptop, the product number was 1000404656, and the page was labeled “RMB 1,1999.00 RMB 12699.00 straight down 700 yuan”. The product has no sales record of 12,699 yuan before November 5, 2015.

2, December 30, 2015, gome online sales of SIEMENS (SIEMENS) XQG80 8 kg frequency platen washing machine (white), commodity number 100319286, the goods from the 3 level category page shows the price is 3688 yuan, click to enter the sales page, the commodity price is RMB 3999.

Solstice 1 December 3, 2015 on December 11, gome online sales Thinkpad X250, priced at 14599 yuan, commodity number 1000408783, page propaganda “during the period of activity, buy this page Thinkpad laptops, full 4000 yuan of 200 preferential, single order full reduction cannot be used overlay”. According to the investigation, the actual selling price of the goods during the activity was RMB 14599, which was not fulfilled. The original price of this item was RMB 14499. The above “category 3 category page” is the product category page of the product sales page.

Beijing municipal development and reform commission (NDRC) believed that Beijing gome online electronic commerce co., LTD., the behavior in violation of the “price law of the People’s Republic of China” (hereinafter referred to as the “price law”) in sub-paragraph (4) of article 14 of the regulation, constitute “the use of false or misleading price means to entice consumers or other business operators to trade with” the price of the illegal behavior. Because of the above items should be fair to define the base of the price and the real price is difficult to accurately, according to the “price illegal administrative penalties” (hereinafter referred to as the “penalties”) the provisions of article 18, the illegal punishment in accordance with the provisions of no illegal proceeds. At the same time, in view of the company can timely and correct illegal pricing ACTS, according to the national development and reform commission notice on the printing (hair change price [2014] no. 1223, hereinafter referred to as the regulations), (2) of article 7 of the regulation, the Beijing municipal development and reform commission decided to be given a lighter punishment.

According to article 40 of the “price law”, article 7 of the penalties and the provisions on the first (2) of article 7 and article 12 of the provisions of the first item (3), the Beijing municipal development and reform commission decided to order the Beijing gome online electronic commerce co., LTD., to correct illegal pricing ACTS, at the same time to make administrative punishment of warning and fined 100000 yuan.

This is not the first time gome has been penalized for illegal pricing, according to the data. In May 2016, gome was fined $500,000 by the national development and reform commission for fake price. In October of that year, the municipal development and reform commission fined gome 200, 000 yuan for illegal pricing. The administrative penalty decision lists 32 violations of gome online from mid-june 2015 to January 2016. These include the product page showing price and the sales interface price discrepancy, the promotion long-term duration, the promotion price is higher than the original price.

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