Tmall Global Merchant Acceptance Standards 1

Effective date of modification: March 17, 2017

Statement by Tmall Global: to meet Chinese consumers’ constantly rising taste and power of consumption, Tmall Global decides to recruit the purest overseas merchants globally for Chinese high-end consumers. Merchants must possess corporate entities outside Mainland China, overseas registered trademarks, and overseas retail qualifications, and boast excellent credit standing and operating status.

Tmall Global does not authorize any institution as the agency for the recruitment of merchants temporarily. Please refer to the official merchant attraction webpage for application procedures and pertinent charge descriptions.

I.Instructions on investment attraction:

1. Currently, Tmall Global takes the initiative to attract investment.

2. The store running entity needs to be an overseas entity company.

3. Priority will be given to overseas famous entity shopping places/B2C websites and overseas famous brands which have not entered the Chinese market.

II. Type of Tmall Global store

1. Brand flagship store

Private brands or the brands of which the trademark owners directly provide exclusive authorization will be marketed in the stores opened on Tmall Global.

In principle, the brand flagship store can only sell commodities under its corresponding brand; where the brand of this store is a group brand, then it can sell commodities of several brands under this group.

2. Shopping place-type flagship store

The trademark owners of offline chain supermarkets, shopping places or online b2C websites, or the entities of which the trademark owners directly provide exclusive authorization will be marketed in the stores opened on Tmall Global.

The store can operate commodities of several overseas brands from different industries according to its actual offline or online sales.

3. Exclusive store

The brand trademark owners provide store opening authorization to get access to the stores opened on Tmall Global.

The store cannot operate and sell commodities belonging to several industries and categories.

4. Franchise store

A store operating two and more brands in the same industry.

Where the store operates several categories, it shall follow the List of Commodities Permitted by Tmall Global for Cross-category Operation.

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