Tmall Global Merchant Acceptance Standards 2

III.Qualifications for setting up stores

Store type

Shopping place-type flagship store

Brand flagship store

Franchise store

Exclusive store

Enterprise qualifications

1. Company incorporation and registration documents: Business registration certificate/operation permit/business license/company registration certificate

2. Statement of authorized representative of the store opening entity and identification certificate of the corresponding authorized representative

Template of the statement of the authorized representative:

Identification certificate: ID Card/Passport/Foreign Driver’s License

3. Overseas bank account opening certification or bank statement of the store opening entity

4. Category 35 trademark registration certificate (the place of trademark registration is in overseas country or region, including Hong Kong, Macao and Taiwan). Non-trademark owner shall present the exclusive store opening authorization issued by the trademark holder/obligee.

Template of the store opening authorization: 

1. Company incorporation and registration documents: Business registration certificate/operation permit/business license/company registration certificate

2. Statement of authorized representative of the store opening entity and identification certificate of the corresponding authorized representative

Template of the statement of the authorized representative:

Identification certificate: ID Card/Passport/Foreign Driver’s License

3. Overseas bank account opening certification or bank statement of the store opening entity.

1. Company incorporation and registration documents: Business registration certificate/operation permit/business license/company registration certificate

2. Statement of authorized representative of the store opening entity and identification certificate of the corresponding authorized representative

Template of the statement of the authorized representative:

Identification certificate: ID Card/Passport/Foreign Driver’s License

3. Overseas bank account opening certification or bank statement of the store opening entity.

1. Company incorporation and registration documents: Business registration certificate/operation permit/business license/company registration certificate

2. Statement of authorized representative of the store opening entity and identification certificate of the corresponding authorized representative

Template of the statement of the authorized representative:

Identification certificate: ID Card/Passport/Foreign Driver’s License

3. Overseas bank account opening certification or bank statement of the store opening entity.

Brand qualifications

(including new operating brands added in daily operation of shopping place-type flagship store/franchise store)

1. Authorization certificate of Level I brand

2. Formal stock certificate (excluding receipts issued by supermarkets and other personal purchasing documents)

At least one of the aforesaid conditions must be met.

Where this brand has opened stores on Tmall (www.tmall.com), the brand owner needs to specify the positioning and operating strategies of Tmall and Tmall Global stores.

 

 

Trademark registration certificate of the commodity for sale (the place of trademark registration is in overseas country or region, including Hong Kong, Macao and Taiwan). Non-trademark owner shall present the exclusive store opening authorization issued by the trademark holder/obligee

Template of the store opening authorization:

 

Where this brand has opened stores on Tmall (www.tmall.com), the brand owner needs to specify the positioning and operating strategies of Tmall and Tmall Global stores.

Certificate for authorization on sale of full-chain brands within Level 4, namely complete brand authorization chain certification beginning from the brand owner.

 Trademark registration certificate of the commodity for sale (the place of trademark registration is in overseas country or region, including Hong Kong, Macao and Taiwan).

Non-trademark owner shall present the store opening authorization issued by the trademark holder/obligee

Template of the store opening authorization:

Apart from the necessary materials above, Tmall Global has the right to require merchants to offer additional certificates according to the actual needs.

If specific merchant attraction standards are available for some industries, such standards shall prevail.

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