Tmall Global Pre-sale Business Management Rules 1

第一章 概述

Chapter 1 General Overview 

第一条【目的和依据】为促进开放、透明、分享、责任的新商业文明,保障天猫国际预售用户合法权益,维护天猫国际预售正常运营秩序,根据天猫国际《用户服务协议》、《服务条款协议》等相关规则和协议的规定,特制定本管理规范。

Article 1 [Purpose and Basis] These Management Rules are issued in accordance with Tmall Global’s “User Services Agreement”, “Service Terms” and other related rules and agreements, for the purpose of promoting an open, transparent, sharing, responsible new business culture, protecting the legal rights and interests of Tmall Global Pre-sale Users, and to safeguard the normal business order of Tmall Global’s Pre-sale activities.

第二条【适用范围】本规范适用于所有天猫国际预售用户。

Article 2 [The scope of application] These rules apply to all Tmall Global Pre-sale Users.

第二章 定义

Chapter 2 Definition 

第三条天猫国际预售模式:指商家提供一个商品或者服务方案,通过天猫国际或其关联公司提供的预售产品工具聚集消费者订单,按照事先约定将商品和(或)服务提供给消费者的一种销售模式。

Article 3 The Tmall Global Pre-sale Model: refers to a sales model where a Merchant supplies a goods or services program using pre-sale tools provided by Tmall Global or its affiliated companies, to combine customer orders, and supply goods and/or services to customers in accordance with their prior agreement.

第四条天猫国际预售产品工具, 是指天猫国际为支持商家进行天猫国际预售模式销售,而提供的系统产品工具。根据天猫国际预售商品价格与订购人数的变化关系,以及交易支付方式,分为一阶、三阶和全款三种形式。

Article 4 Tmall Global Pre-sale Tools: refer to system products and tools provided by Tmall Globalin order to support Merchants in carrying out sales using the Tmall Global Pre-sale Model. According to the relationship change between the price and number of people ordering and purchasing Tmall Global Pre-sale iItems, as well as the transaction payment method, pre-sale tools are divided into First Stage, Third Stage and Full Order.

一阶,天猫国际预售商品以固定的价格进行售卖,不因购买人数的变化而发生变化,交易支付由“立刻付定金”和“预售结束后付尾款”两部分组成。

First Stage: Tmall Global Pre-sale Items are sold at a fixed price regardless of any changes in the number of people purchasing the items. Transaction payments consists of two phases: “immediate deposit” and “balance due after the end of pre-sale”.

三阶,天猫国际预售商品的价格不固定,根据购买人数的多少,分为三个阶梯,以最终的购买人数决定售卖价格,交易支付由“立刻付定金”和“预售结束后付尾款”两部分组成。

Third Stage: the price of the Tmall Global Pre-sale Item is not fixed, and depending on how many people purchase the item and divided into three stages, the sales price decided based on the final number of people purchasing the item. Transaction payments consist of two phases: “immediate deposit” and “balance due after the end of pre-sale”.

全款,天猫国际预售商品以固定的价格进行售卖,须一次性支付商品全价,其中有一定金额的款项作为定金。

Full Order: Tmall Global Pre-sale Items are sold at a fixed price. Buyers must make a one-time payment for the item in full, a certain amount of within such payment will constitute the Deposit.

第五条天猫国际预售商品,指天猫国际商家使用天猫国际预售产品工具发布的商品或服务。

Article 5 Tmall Global Pre-sale Items: refer to goods or services that are listed by Tmall GlobalMerchants using Tmall Global Pre-sale Tools.

使用一阶、三阶预售产品工具,天猫国际预售商品的宝贝详情页面显示商品预售价和其中所含定金金额并显示商品发货时间,交易支付由“立刻付定金”和“预售结束后付尾款”两部分组成;

When using First Stage or Third Stage pre-sale tools, the Tmall Global Pre-sale Item description page must include the pre-sale price, Deposit and delivery time details . Transaction payments consist of two phases: “immediate deposit” and “balance due after the end of pre-sale”;

使用全款预售产品工具,天猫国际预售商品的宝贝详情页面显示商品预售价和其中所含定金金额并显示商品发货时间,须一次性支付商品全款 。

When using Full Order pre-sale tools, the Tmall Global Pre-sale Item description page just include the pre-sale price, Deposit and delivery time details. Transaction payments must be made as a one-time payment in full.

仅在商品标题或商品详情页标示预售字样,而未使用天猫国际预售产品工具的商品,不属于天猫国际预售商品。

Goods that merely display the words “pre-sale” in its  title or page but does not use the Tmall Global Pre-sale Tools are not considered as Tmall Global Pre-sale Items.

第六条天猫国际预售用户:是指特定商家和特定买家。

Article 6 Tmall Global Pre-sale Users: refer to specific Merchants and Buyers.

特定商家:是指按照天猫国际预售模式使用天猫国际预售产品工具销售天猫国际预售商品的天猫国际商家;

Specific Merchants: refer to Tmall Global merchants that sell Tmall Global Pre-sale Items usingTmall Global Pre-sale Tools according to the Tmall Global Pre-sale Model;

特定买家:是指购买天猫国际预售商品的消费者。

Specific Buyers: refer to customers that purchase Tmall Global Pre-sale Items.

第七条天猫国际预售商品价格:是指天猫国际预售商品的售卖价格。

Article 7 Tmall Global Pre-sale Item Price: refers to the sales price of the Tmall Global Pre-sale Item.

使用一阶、三阶预售产品工具的,天猫国际预售商品价格由定金和尾款两部分组成,天猫国际预售商品价格分一阶和三阶两种形式;

When using First Stage or Third Stage pre-sale tools, the Tmall Global Pre-sale Item Price will consist of two payments: Deposit and balance due, and the Tmall Global Pre-sale Item Prices will be divided into two formats: First Stage and Third Stage.

使用全款预售产品工具的,天猫国际预售商品价格为商品全价,其中有一定金额的款项作为定金。

When using Full Order pre-sale tools, Tmall Global Pre-sale Item Prices will be the full price of the item, a certain amount of which will constitute the Deposit.

第八条定金:是指买家在购买天猫国际预售商品时,预先支付的一定数额的金钱,主要用作购买天猫国际预售商品的担保和确定购买名额,买家需在拍下商品后30分钟内支付成功。

Article 8 Deposit: refers to a certain amount of money the Buyer, when purchasing a Tmall GlobalPre-sale Item, pays in advance for securing the Tmall Global Pre-sale Item and determining purchase quotas. Buyers must pay the Deposit within thirty (30) minutes of ordering the goods.

第九条尾款,是指天猫国际预售商品价格减去定金后买家还需支付的对应数额的金钱。

Article 9 Balance Due: refers to the corresponding amount of money that a Buyer must pay after deducting the Deposit from the Tmall Global Pre-sale Item Price.

第三章 准入

第十条【天猫国际预售商家/商品准入条件】申请加入天猫国际预售的商家/商品需同时满足如下条件并通过各商品对应类目的审核,天猫国际不承诺满足以下条件的商品可全部审核通过:

Chapter 3 Conditions for Joining Pre-Sale Activities

Article 10 [Conditions for Tmall Global Pre-sale Merchants / Items] Merchants / Items applying to join Tmall Global Pre-sale activities must simultaneously fulfill the following conditions and pass all corresponding category verifications. Tmall Global does not undertake that all items fulfilling the following conditions will all pass verification:

(一) 符合天猫国际预售商家和预售商品的基本要求,详见各行业预售商家/商品准入标准。

1、Comply with the basic requirements of Tmall Global Pre-sale Merchants and Items, for details please refer to the Pre-sale authorization standards of Pre-sale Merchants / Items of various industries.

(二)商品报名信息必须准确、真实,商品标题、图片和描述等均符合天猫国际要求。

2、The product registration information must be accurate and true, the item’s title, photos and descriptions etc. must comply with the requirements of Tmall Global.

第四章 经营

Chapter 4 Business Operations 

第十一条【限购管理】天猫国际预售商家在发布商品时可设置单个消费者ID的限购数量。

Article 11 [Purchase Restrictions Management] Tmall Global Pre-sale Merchants may set purchase restrictions on single customer ID when posting items.

第十二条【定金管理】

Article 12 [Deposit Management]

(一)定金额度管理:

定金额度必须为整数且小于等于天猫国际预售商品价格(即全款/一阶价格/三阶的最低价格)的20%,同时若天猫国际预售商品价格小于500元,定金金额须大于等于10元,即定金金额为整数且在10元(含)至100元(不含)之间;若天猫国际预售商品价格大于等于500元,定金金额须大于等于99元,即定金金额为整数且在99元(含)至天猫预售商品价格的20%(不含)之间。

 (1) Deposit amount management:

The Deposit amount must be an integer less than or equal to twenty percent (20%) of the Tmall Global Pre-sale Item Price (i.e. the lowest price of Full Amount /First Stage / Third Stage). At the same time, where the Tmall Global Pre-sale Item Price is less than 500RMB, the Deposit amount should be greater or equal to 10RMB, i.e. the Deposit amount must be an integer between 10 RMB (included) and 100 RMB (not included); where the Tmall Global Pre-sale Item Price is greater or equal to 500 RMB, the Deposit amount should be greater or equal to 99RMB, i.e. the Deposit amount should be an integer between 99RMB (included) and twenty percent (20%) of the Tmall Global Pre-sale Item Price (not included).

(二)定金支付流程:

买家拍下商品后必须在30分钟内成功支付定金,否则系统将自动关闭该订单,取消该交易。其余环节的交易超时遵循《天猫国际规则》关于交易超时的相关规定。

2、Deposit payment process:

A Buyer must successfully pay the Deposit within thirty (30) minutes ofplacing an order for the item, otherwise the system will automatically shut down the order and cancel the transaction. Transaction timeout period for other processes will follow the relevant provisions of  the “Tmall Global Rules”.

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