Tmall Global Privacy Policy Website




(Version: July 1, 2014)


The website with the URL: (the “Site”) is an electronic commerce platform operated by Taobao China Holding Limited, a company within the Alibaba Group (“we”, “us”, “our”).  We recognise the importance of your privacy as well as the importance of maintaining the confidentiality of your information. This Privacy Policy applies to all products and services provided by us and sets out how we may collect, use and disclose your information. This Privacy Policy observes the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (the “Ordinance”).

URL为的网站(“网站”)系由阿里巴巴集团旗下公司淘宝中国控股有限公司(“我们”)运营的一个电子商务平台。我们认可您的隐私权以及对您信息保密的重要性。本隐私权政策适用于我们所提供的所有商品和服务,并将对我们如何收集、适用及披露您的信息作出规定。本隐私权政策遵守香港《第486章 个人资料(隐私)条例》(“条例”)的规定。



1.    Your privacy is important to us and we have taken steps to ensure that we do not collect more information from you than is necessary for us to provide you with our services and to protect your account.


2.    For individuals and authorised representatives of businesses, at the time you register to become a user of the Site or any other websites operated by the Alibaba Group including but not limited to the websites,,,,, /, and, you may be asked to complete a registration form which requires you to provide information including, but not limited to, your name, address, phone number, fax number and email address (“Registration Information”).

就个人及授权企业代表而言,在您注册成为网站或阿里巴巴集团运营的任何其他网站(包括但不限于淘宝网(、天猫平台(、一淘网(、聚划算平台(、阿里妈妈平台(、阿里巴巴中国站( /、阿里云网站(和 云OS网站(的用户之时,您可能被要求填写一份注册表,其中要求您提供包括但不限于您的姓名、地址、电话号码、传真号码及电子邮件地址等信息(“注册信息”)。

3.    If you use our Alipay account system or if you purchase a product or service from other users of the Site, we may also collect additional information from you, including but not limited to, information you submitted pursuant to Alipay’s identity authentication and verification procedures, Alipay account number, billing and delivery information, and product tracking information (“Account Information”).


4.    We record and retain details of your activities when you use the Site. If you make sale and purchase transactions online through our Site we also collect information related to such transactions including, but not limited to, the types and specifications of the goods, pricing and delivery information and any trade dispute records (“Activities Information”).


5.    Registration Information, Account Information, and Activities Information insofar as they constitute personally identifiable data for individuals are together referred to as “Personal Data”.


6.    For businesses, at the time you register to become a user you will be asked to provide information about your business, including but not limited to your business name, telephone number, contact address, e-mail address and the web address for your business (“Business Data”).


7.    Please note that it is mandatory for you to provide certain categories of Personal Data and Business Data (as specified at the time of collection). In the event that you do not provide any or sufficient Personal Data and/or Business Data marked as mandatory, we may not be able to complete the registration process or provide you with our products or services.


8.    We also record and retain records of users’ buying and browsing activities on our platform including but not limited to IP addresses, browsing patterns and buyer behavioural patterns.  In addition, we gather statistical information about our Site and visitors to our Site including, but not limited to, IP addresses, browser software, operating system, software and hardware attributes, pages viewed, number of sessions and unique visitors (together “Non-Personal Data”)




If you provide any Personal Data to us, you are deemed to have authorised us to collect, retain and use that Personal Data for the following purposes:


1.    verifying your identity;


2.    verifying your eligibility to register as a user of our Site;


3.    processing your registration as a user, providing you with a log-in ID for our Site and maintaining and managing your registration;


4.    providing you with customer service and responding to your queries, feedback, claims or disputes;


5.    to facilitate communication between buyers and sellers on our Site;


6.    performing research or statistical analysis in order to improve the content and layout of our Site, to improve our product offerings and services and for marketing and promotional purposes;


7.    we may use your name, phone number, residential address, email  address and fax number  (“Marketing Data”) to provide notices, surveys, product alerts, communications and other marketing materials to you relating to goods and services offered by us on our Site;


8.    if you voluntarily submit any information to our Site to be published on our Site through the publishing tools and any discussion forum, then you are deemed to have given consent to the publication of such information on our Site (“Voluntary Information”); and


9.    making such disclosures as may be  required for any of the above purposes or

as required by law or in respect of any claims or potential claims brought against us.




1.    You further agree that we may disclose and transfer (whether in Hong Kong or abroad) your Personal Data to third party service providers engaged by us to assist with providing you with our services (including data entry, managing our customer database, contacting you regarding promotions products and services, delivery services, payment extension services, membership authentification and verification services and other customer service) (“Third Party Service Providers”).


2.    You agree that we may disclose and transfer (whether in Hong Kong or abroad) your Personal Data to other companies within the Alibaba group for the purposes specified at B.1 to B.9 above.


3.    When necessary we may also disclose and transfer (whether in Hong Kong or abroad) your Personal Data to our professional advisers, law enforcement agencies, insurers, government and regulatory and other organisations for the purposes specified at B.9 above.


4.    Any Personal Data supplied by you will be retained by us and will be accessible by our employees, any Third Party Service Providers engaged by us and third parties referred to at C.2 and C.3 above, for or in relation to any of the purposes stated in B.1 to B.9 above.


5.    All Voluntary Information may be made publicly available on the Site and therefore accessible by any internet user. Any Voluntary Information that you disclose to us becomes public information and you relinquish any proprietary rights (including but not limited to the rights of confidentiality and copyright) in such information. You should exercise caution when deciding to include personal or proprietary information in the Voluntary Information that you submit to us.


6.    We will share your Account Information with banks, law enforcement agencies, government and regulatory or vendors relevant to the transaction in order to enable transactions to be completed. While we have in place up-to-date technology and internal procedures to keep your Account Information and other Personal Data secure from intruders, there is no guarantee that such technology or procedures can eliminate all of the risks of theft, loss or misuse.


7.    We may provide statistical information to third parties, but when we do so, we do not provide personally-identifying information without your permission.


8.    We have established relationships with other parties and websites to offer you the benefit of products and services which we do not offer. We offer you access to these other parties and their websites either through the use of hyperlinks to these sites from our Site or through offering “co-branded” sites in which both we and other parties share the same uniform resource locator, domain name or pages within a domain name on the Internet. In some cases you may be required to submit personal information to register or apply for products or services provided by such third parties or co-branded partners. This Privacy Policy does not apply to these third party sites or co-branded sites. The privacy policies of those other parties may differ from ours, and we have no control over the information that you submit to those third parties. You should read the relevant privacy policy for those third party sites and co-branded sites before responding to any offers, products or services advertised by those parties.

为向您提供我们本身不提供的商品及服务的优惠,我们已与其他方及其他网站达成合作。我们向您提供的访问该等其他方及其网站的路径包括在我们网站使用前往该等网站的超链接或者 “联名”网站(在该等网站内我们及其他合作方共享一个统一资源定位器、一个域名或某一互联网域名内的网页)。在某些情况下您可能被要求提交个人信息以注册或申请由该等第三方或联名合作方所提供的商品或服务。本隐私权政策不适用于该等第三方网站或联名网站。该等其他方的隐私权政策可能有别于本隐私权政策,并且我们对您向该等第三方提供的信息无控制权。您在回应任何由该等网站宣传的商品或服务信息前,应阅读该等第三方网站及联名网站的隐私权政策。



Under the Ordinance, you have the right of access to personal information held by us and to request correction of the information.


If you have any questions regarding this Privacy Policy or if you wish to access or correct your Personal Data, you may send your request in writing to the following contact person and address:


Contact : Legal Counsel


Fascimile: +852 2215 5200

传真:+852 2215 5200

Address: Taobao China Holding Limited, Legal Department, 26/F, Tower

One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong.

地址:淘宝中国控股有限公司,法务部,香港铜锣湾勿地臣街1号时代广场1 座26楼

In accordance with the Ordinance, we reserve the right to charge you a reasonable fee for the processing of any data access or correction request.




We use “cookies” to store specific information about you and track your visits to our Site. It is not uncommon for websites to use cookies to enhance identification of their users.


A “cookie” is a small amount of data that is sent to your browser and stored on your computer’s hard drive. A cookie can be sent to your computer’s hard drive only if you access our Site using a computer. If you do not de-activate or erase the cookie, each time you use the same computer to access our Site, our web servers will be notified of your visit to our Site and in turn we may have knowledge of your visit and the pattern of your usage.


Generally, we use cookies to identify you and enable us to i) access your Registration Information or Account Information so you do not have to re-enter it; ii) gather statistical information about usage by users; iii) research visiting patterns and help target advertisements based on user interests; iv) assist our partners to track user visits to the Site and process orders; and v) track progress and participation in promotions.


You can determine if and how a cookie will be accepted by configuring the browser which is installed in the computer you are using to access the Site. If you choose, you can change those configurations. By setting your preferences in the browser, you can accept all cookies or you can choose to be notified when a cookie is sent or you can choose to reject all cookies. If you reject all cookies by choosing the cookie-disabling function in your browser, you may be required to re-enter information on our Site more often and certain features of our Site may be unavailable.




If a minor (those under the age of 18) has provided us with personal information without parental or guardian consent, the parent or guardian should contact us as follows to remove the information:


Contact : Legal Counsel


Fascimile: +852 2215 5200

传真:+852 2215 5200

Address: Taobao China Holding Limited, Legal Department, 26/F, Tower

One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong.




We employ commercially reasonable security methods to prevent unauthorised access to our Site, to maintain data accuracy and to ensure the correct use of the information we hold.


For registered users of our Site, your Registration Information and Account Information (if any) can be viewed and edited through your account, which is protected by a password. We recommend that you do not divulge your password to anyone. Our personnel will never ask you for your password in an unsolicited phone call or in an unsolicited email. If you share a computer with others, you should not choose to save your log-in information (e.g., user ID and password) on that shared computer. Remember to sign out of your account and close your browser window when you have finished your session.


No data transmission over the internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect the information we hold for you, we cannot guarantee the security of any information you transmit to us and you do so at your own risk.




Any changes to this Privacy Policy will be communicated by us posting an amended  Privacy Policy on our Site. Once posted on our Site the new Privacy Policy will become immediately effective. You agree that any information we hold about you (as described in this Policy and whether or not collected prior to or after the new Policy became effective) will be governed by the latest version of our Privacy Policy.




We welcome your input regarding our Privacy Policy and any comments on the services we provide to you. You may send us your comments and responses by post to: Taobao China Holding Limited, Legal Department, 26F, Tower One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong.

我们欢迎您就我们的隐私权政策以及我们提供给您的服务提出任何建议。您可将建议和反馈邮寄至以下地址:Taobao China Holding Limited,法务部,香港铜锣湾勿地臣街1号时代广场1座26楼。


In case of inconsistency between the Chinese and English version of this Privacy Policy, the English version shall prevail unless otherwise stated.


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