Tmall Global Product Posting Guidelines 2
3. Category posting standards: commodity category posting should conform to concrete requirements of “List of Operating General Categories of Tmall Global” and “List of Cross-category Operated Commodities Allowed by Tmall Global”;
Including but not limited to the following exceptional cases: with their names clearly indicating that their users are pregnant women, infants, and children (applicable users include adults), such commodities should be posted under the general category of maternity/baby (including flagship stores); with their names not clearly indicating that their users are pregnant women, infants, and children (applicable users include pregnant women and infants), such commodities should be posted under the general category that they belong to.
1) Under the general category of apparel and accessories, if the commodity name “Summer-style maternity leggings with belly band imported from Japan” clearly indicates that the commodity is used by pregnant women, the commodity is posted under the category of maternity wear/maternity products/nutrition>> maternity pants/maternity pants with belly band; if the name does not clearly indicate that the commodity is used by pregnant women, and only its users include pregnant women, the commodity is posted under the general category that it belongs to, shown as the following figure:
2) Under the general category of health care products, the commodity name is “Blackmores Pregnancy & Breast-Feeding Gold”, which clearly indicates that the product is for pregnant women and breast-feeding mothers, so the commodity is posted under the category of maternity wear/maternity products/nutrition>>maternity nutrition products>>maternity diversified nutrition, shown as the following figure:
If it is not clearly indicated that a commodity is specifically intended for pregnant women, and only its applicable users include pregnant women, the commodity is posted under the category of health care foods/foods supplementing dietary nutrition>> foods supplementing dietary nutrition>>vitamin/mineral substance>>iron, shown as the following figure:
3) Under the general commodity of cosmetics, the English name on the external package clearly indicates that the users of the commodity are pregnant women, infants, and children (applicable users include adults), so the commodity should be posted under the general category of maternity/baby (including flagship stores); if its name does not clearly indicate that its users are pregnant women, infants, and children (applicable users include pregnant women and infants), the commodity should be posted under the general category that it belongs to.
Commodity description refers to the name on its original package; commodity name refers to the name that can be edited when the commodity is posted.
(4). Rules for product descriptions
The display of a detailed trademark and brand image is to ensure consumer-awareness about the good at the time of purchase, Merchants must specify the following information when listing products (including disclosing information of good defects, shelf life, information about by-products etc.; the information must not contain content that is false, exaggerated etc.):
–Detailed display of brand such as trademarks etc.
–Expiration date: Must not refer customers to the product’s packaging for details but specifically displayed, e.g. as “Expires: ****”
(Reminder: If the shelf life of the good is less than one (1) year from the time the good is listed, it must be truthfully noted as such)
–Primary functions of products and suitable users
(Reminder: Descriptions for cosmetics must specify the home country of the brand. The name of the cosmetics must not contain medical terminology, terms that explicitly or implicitly indicate medical functions and effects, false/exaggerated/absolute terms, names of well-known medical experts and other terms specifically prohibited by relevant national and regional laws and regulations.)
–Usage instructions: Must provide accurate method of use, including order of usage
–Important information about products (such as nutritional content of milk powder, usage methods) must be presented in both Chinese and English.
–Logistic inquiry methods and explanations
(5). Product Promotion Rules:
— Descriptions must not contain absolute expressions or representations such as “the latest science”, “the latest technology” and “cutting-edge processing techniques” etc.
–Descriptions must not explicitly or implicitly indicate that a product could replace breastfeeding or contain images of women or babies engaged in breastfeeding.
–Descriptions must not use the name or images of medical institutions or doctors. Names or images of experts or consumers must not be used in the description of food products to endorse any special characteristics.
–Descriptions must not compare the product with other products, or undermine other products.
— Descriptions must not contain content such as “money-back guarantee”, “covered by insurance companies” etc..
— Descriptions must not contain expressions such as “safe”, “non-toxic and no side effects”, “non-dependent” or other promising statements.
— Descriptions must not contain content that refer to general evaluations of a product e.g. “efficiency rate”, “rate of recovery”, “benchmarks”, “prize winner” etc..
— Descriptions must not contain medical terminology or words that explicitly or implicitly indicate medicinal properties or medical effectiveness.
–Descriptions must not contain content that is vulgar or superstitious phrases.
(6). Requirements on Release of Quality Guarantee Deadline:
The remaining shelf life of the products must be more than or equal to one-tenth of the whole shelf life (if one-tenth of the shelf life is less than 30 days, the length shall be subject to 30 days) for the following product categories:
health food/dietary supplements
grains, edible oil, rice, noodles/northern and southern dried goods/condiments
the secondary category dog treats, dog food, cat food, cat treats under pets/pet food and supplies
the secondary category baby supplements, baby nutrition, baby condiments (new), baby snacks (new) under milk powder/supplements/snacks
the secondary category maternity milk powder, maternity nutrition, postnatal nutrition, maternity health food under maternity wear/maternity products/nutrition
If the remaining shelf life of the products is more than one-tenth of the shelf life but less than or equal to two-tenths of the shelf life (if two-tenths of the shelf life is less than 60 days, the length shall be subject to 60 days), the words “expiring soon” must be indicated on the product title and the words “expiring products” shall be clearly and obviously displayed at the top of the product details page. The words shall be in a standard red No. 2 font. (For food belonging to health food/dietary supplements and traditional nutrition categories, a module shall be inserted at the top of the product details page. Click here to view the specific psd module).
For products belonging to the secondary category cow milk powder for babies, goat milk powder for babies, special formula milk powder under milk powder/supplements/snacks, the remaining shelf life of the products must be more than or equal to 90 days. If the remaining shelf life of the products is more than 90 days but less than 180 days, the words “expiring soon” must be indicated on the product title and the words “expiring products” shall be clearly and obviously displayed at the top of the product details page. The words shall be in a standard red No. 2 font.
*Please refer to the table for certain specific categories.