Tmall Global Prohibited Commodity Management Guidelines

修改生效时间:2016-07-15

Effective date of modification: July 15, 2016

第一章 概述

Chapter 1 Overview

第一条【目的和依据】为保障天猫国际用户的权益,维护天猫国际的正常秩序,根据国家法律法规规范,以及《天猫国际服务条款规则》等相关协议和规则,制订本规范。

Article 1 Purpose and basis: To guarantee the rights and interests of users of Tmall Global and maintain the normal order of Tmall Global, these Guidelines are hereby formulated in accordance with national laws, rules, and criteria, and related agreements and regulations such as “Tmall Global Service Terms”, etc.

第二条【适用范围】本规范适用于所有天猫国际用户,天猫国际包括天猫国际网(域名为tmall.hk);

Article 2 Scope of application: these guidelines are applicable to all users of Tmall Global, which includes the international website (domain name: tmall.hk).

第二章 禁售商品

Chapter 2 Prohibited commodities

第三条【商品名录】天猫国际用户不得出售相关国家或地区法律法规禁止出售,或根据天猫国际平台管理要求禁止出售的商品。禁售商品名录详见本规范附件一《禁发商品及信息名录&对应违规处理》。

Article 3 Commodity directories: users of Tmall Global are not allowed to sell commodities that are prohibited according to related regional or national laws, or platform management requirements of Tmall Global. Prohibited commodity directories are detailed in the Guidelines’ Annex 1 “Prohibited Commodity and Information Directories & Corresponding Measures against Violations”.

第四条【禁发信息】天猫国际用户不得在天猫国际商品页面(包括但不限于商品标题、商品描述、商品图片),天猫国际店铺装修页面(包括但不限于店铺名,店铺分类,店铺介绍,店铺公告,店铺留言),以及社区和论坛等信息发布区块发布禁售商品相关信息。

Article 4 Prohibited information: users of Tmall Global are not allowed to post information related to prohibited commodities on commodity pages of Tmall Global (including but not limited to commodity title, commodity description, and commodity picture), store decoration pages of Tmall Global (including but not limited to store name, store category, store introduction, store announcement, and store message), and information posting zones such as community and forum.

第五条【禁止规避】天猫国际用户不得通过任何方式规避本规范及其他天猫国际禁售商品管理措施。

Article 5 Prohibition of evasion: users of Tmall Global are not allowed to evade the Guidelines and other prohibited commodity management measures of Tmall Global in any manner.

第六条【发布规范】天猫国际用户发布特定品类商品及信息的,须符合特定的发布规范,详见本规范附件二《特定品类商品及信息发布规范》。

Article 6 Posting rules: when posting specific commodities and information, users of Tmall Global should comply with specific posting rules, which are detailed in the Guidelines’ Annex II “Special Commodity and Information Posting Rules”.

第七条【违规预防】会员发布前述禁售商品及信息时,天猫国际有权对其发布的涉嫌违规信息进行提示、替换、拦截等操作。
Article 7 Prevention of violations: when members post the aforesaid prohibited commodities and information, Tmall Global is entitled to carry out operations such as reminding, replacement, and interception of such illegal information.

第三章 违规处理

Chapter 3 Measures against violations

第八条【临时管控】对于系统排查到的涉嫌违反第三条所列情形的商品,天猫国际将在两个工作日内进行人工排查,人工排查期间给予单个商品监管;对于系统排查到的涉嫌重复发布违禁信息的卖家所发布的商品,天猫国际将在两个工作日内进行人工排查,人工排查期间给予单个商品搜索屏蔽。

Article 8 Temporary control: with regard to a commodity that possibly violates Article 3 according to system investigation, Tmall Global will conduct manual investigation within two working days. The single commodity will be controlled during the period of manual investigation; with regard to a commodity posted by a seller who is suspected of releasing prohibited information repeatedly according to system investigation, Tmall Global will conduct manual investigation within two working days. The single commodity will be blocked in the search results during the period of manual investigation.

第九条【违规处理】天猫国际用户发布前述禁售商品及相关信息的,依据《天猫国际服务条款规则》将对其进行违规处理,处理措施包括:

Article 9 Measures against violations: users of Tmall Global posting the prohibited commodities and information above will be punished in accordance with “Tmall Global Service Terms”, and punishing measures include:

(一)自检自查

(I) Self-checks

根据《天猫国际服务条款规则》结合本规范中列明的具体违规情形,每个自然年内,给予卖家自检自查机会(情节严重、情节特别严重、造成严重后果等特殊情形除外)。自检自查的总体适用原则为:

In the light of “Tmall Global Service Terms” and also concrete violations listed in the Guidelines, sellers are allowed to conduct self-checks (except for special cases such as serious violation, particularly serious violation, causing serious consequences) within each natural year. Overall applicable principles of self-checks are:

1.严重违规行为所有扣十二分情形下:累计一次;

1. Under the deductions of 12 points for serious violations: one instance;

2.严重违规行为所有扣六分情形下:累计一次;

2. Under the deductions of 6 points for serious violations: one instance;

3.严重违规行为所有扣二分情形下:累计两次;

3. Under the deductions of 2 points for serious violations: two instances;

4.一般违规行为所有扣十二分情形下:累计一次。

4. Under the deductions of 12 points for ordinary violations: one instance.

(二)严重违规行为

(II) Serious violations

1.每次扣四十八分;

1. Deduct 48 points for each violation

2.每次扣十二分;情节严重的,每次扣四十八分;

2. Deduct 12 points for each violation; and deduct 48 points for each serious violation;

3.每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分;

3. Deduct 6 points for each violation; deduct 12 points for each serious violation; and deduct 48 points for each particularly serious violation;

4.每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

4. Deduct 2 points for each violation; deduct 12 points for each serious violation; and deduct 48 points for each particularly serious violation;

(三)一般违规行为

(III) Ordinary violations

1.每次扣十二分;情节严重的,每次扣四十八分;

1. Deduct 12 points for each violation; and deduct 48 points for each serious violation;

2.每次扣六分;

2. Deduct 6 points for each violation;

3.每次扣二分;

3. Deduct 2 points for each violation;

4.每件扣一分(但三天内累计扣分不超过七分);会员若在店铺装修区、阿里旺旺或天猫国际门户类页面发布的,每次扣四分;

4. Deduct 1 point for each commodity (at most 7 points can be deducted within three days accumulatively); 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global;

5.每件扣零点二分(但三天内累计扣分不超过七分);会员若在店铺装修区、阿里旺旺或天猫国际门户类页面发布的,每次扣四分。

5. Deduct 0.2 point for each commodity (at most 7 points can be deducted within three days accumulatively); 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global;

发布禁售商品及相关信息的具体处理措施详见本规范附件一《禁发商品及信息名录&对应违规处理》。

Concrete measures against the posting of prohibited commodities and related information are shown as the Guidelines’ Annex I “Prohibited Commodity and Information Directories & Corresponding Measures against Violations”.

第十条【违规纠正】天猫国际用户若违反本规范规定发布前述禁售商品及相关信息的,除依据本规范扣分处理外,天猫国际有权同时删除对应商品或信息。

Article 10 Correction of violations: if users post the aforesaid prohibited commodities and related information in violation of the Guidelines, apart from deducting points according to the Guidelines, Tmall Global has the right to delete the corresponding commodities or information.

用户若未按本规范第六条规定发布特定品类商品的,天猫国际有权删除相应商品。

Tmall Global has the right to delete the corresponding commodities if users fail to post commodities of special categories according to Article 6 of the Guidelines.

第四章 附则

Chapter 4 Supplementary articles

第十一条本规范于2015年11月26日生效。

Article 11 The Guidelines come into effect on November 26, 2015.

第十二条天猫国际用户发布信息的行为,发生在本规范生效之日或修订之日以前的,适用当时的规则。发生在本规范生效之日或修订之日以后的,适用本规范。

Article 12 The rules of the time shall apply if users of Tmall Global post prohibited information before the effective date of the Guidelines or the date of modification. The Guidelines shall apply if users post prohibited information after the effective date of the Guidelines or the date of modification.

禁发商品及信息名录&对应违规处理

Prohibited Commodity and Information Directories & Corresponding Measures against Violations

第十三条 定义:

Article 13 Definition:

1. 相关国家或地区:包括但不限于商家所在地、消费者所在地及天猫国际平台所在地,天猫国际根据商品的具体情况确定对应的国家或地区。

1. Related regions or countries: including but not limited to merchant location, consumer location, and Tmall Global platform location. Tmall Global determines the corresponding countries or regions according to the concrete situations of commodities.

禁发商品及信息

Prohibited commodities and information

对应违规处理

Corresponding measures against violations

(一)仿真枪、军警用品、危险武器类:

(I) Imitation gun, articles for military and police, and dangerous weapons:

1.枪支、弹药、军火及仿制品;

1. Gun, arms and ammunition, and their imitations;

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

2.可致使他人暂时失去反抗能力,对他人身体造成重大伤害的管制器具。包括但不限于:

2. Controlled appliances that can make other people temporarily lose the ability to fight back and cause serious injuries to other people include but not limited to:

1)电击器;

1) Defibrillator

2)防狼喷雾(带有有害气体)。

2) Pepper spray (containing harmful gas)

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

3.枪支、弹药、军火的相关器材、配件、附属产品,及仿制品的衍生工艺品等;

3. Appliances, fittings, and auxiliary products related to Gun, arms and ammunition, and derivative handiworks of their imitations;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

4.管制类刀具、弩配件及甩棍、飞镖等可能用于危害他人人身安全的管制器具。包括但不限于:

4. Controlled appliances that can endanger the safety of other people, such as knives, crossbow fittings, extendable batons, and darts include but not limited to:

1)超长刀具,刃长大于10cm(包括10cm);

1) Super-long knives, with the blade length being above 10cm (including 10cm);

2)带有血槽的刀具;

2) Knives with blood reservoirs

3)刀身展开后,可被弹簧或卡锁固定自锁的折叠刀具;

3) Foldable knives whose blades can be locked through springs or latches after unfolded;

4)金属刃武士刀;

4) Metal blade katana

5)少数民族用刀:藏刀、腰刀、靴刀、马刀;

5) Knives used by minorities: Tibetan knife, waist knife, boot knife, and saber;

6)机械用三棱刮刀;

6) Mechanical striking knife

7)三棱军刺、刺刀、拳刺、手刺;

7) Striking bayonet, bayonet, fist bayonet, and hand bayonet;

8)金属制飞镖:三角镖、六角镖等多角镖;

8) Metal darts: multi-angular darts such as triangle darts, hexagonal darts;

9)竹制、木制、金属制的弹弓;

9) Bamboo, wood, metal slingshots;

10)弩、弹弓配件;

10) Fittings of crossbows and slingshots;

11)复合弓等、真弩;

11) Composite bows and real crossbows;

12)非弹簧甩棍。

12) Non-spring extendable batons.

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

5.警用、军用制服、标志、设备及制品;

5. Uniforms, signs, equipment, and products for police and military;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

6.带有宗教、种族歧视的相关商品或信息。

6. Related commodities or information containing religious and racial discriminations.

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

(二)易燃易爆,有毒化学品、毒品类:

(II) Flammable and explosive articles, toxic chemicals, drugs, etc.

1.易燃、易爆物品(烟花爆竹除外);

1. Flammable and explosive articles (except for fireworks and crackers);

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

2.剧毒化学品;

2. Highly toxic chemicals;

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

3.毒品、制毒原料、制毒化学品及致瘾性药物;

3. Drugs, raw materials for drug production, chemicals for drug production, and addictive drugs;

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

4.烟花爆竹;

4. Fireworks and crackers;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

5.相关国家或地区名录中禁止出售的危险化学品(剧毒化学品除外);

5. Dangerous chemicals (except for toxic chemicals) that are prohibited in the directories of related regions or countries;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases

6.毒品吸食工具及配件;

6. Drug-taking tools and fittings;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

7.介绍制作易燃易爆品方法的相关教程、书籍。

7. Courses and books introducing the production of flammable and explosive articles.

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

(三)反动等破坏性信息类:

(III) Destructive information such as reactionary information

1.含有反动、破坏国家统一、破坏主权及领土完整、破坏社会稳定,涉及国家机密、扰乱社会秩序,宣扬邪教迷信,宣扬宗教、种族歧视等信息,或法律法规禁止出版发行的书籍、音像制品、视频、文件资料;

1. Books, audio-visual products, videos, and documents that contain reactionary information destroying the national unity, sovereignty, territorial integrity, and social stability, involving national secrets, disturbing social order, advocating heresy and superstition as well as religious, racial discriminations, or that are prohibited to be published by laws and rules;

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

2.破网、翻墙软件及vpn代理服务;

2. Counter-blockade, proxy software, and VPN service;

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

3.不适宜在相关国家或地区发行的涉政书刊及收藏性的涉密书籍、音像制品、视频、文件资料;

3. Books and periodicals involving politics, and collected books, audio-visual products, videos, and documents involving secrets that are not suitable to be issued in related regions or countries;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

4. 相关国家或地区禁止的集邮票品以及未经邮政行业管理部门批准制作的集邮品,以及一九四九年之后发行的包含“中华民国”字样的邮品。

4. Philatelic collections that are forbidden in related regions or countries, and those that are forbidden by the postal authorities, and those issued after 1949 but containing the characters “Republic of China”.

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

(四)色情低俗、催情用品类:

(IV) Pornographic, vulgar, and aphrodisiac articles:

1.含有色情淫秽内容的音像制品;色情陪聊服务;成人网站论坛的账号及邀请码;

1. Audio-visual products containing pornographic and obscene contents; pornographic chatting service; and account numbers and invitation codes of adult websites and forums;

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

2.可致使他人暂时失去反抗能力、意识模糊的口服或外用的催情类商品及人造处女膜;

2. Oral or external aphrodisiac articles that can make other people temporarily lose the ability to fight back and the consciousness, and artificial hymen;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

3.用于传播色情信息的软件及图片;含有情色、暴力、低俗内容的音像制品;原味内衣及相关产品

3. Software and pictures for diffusing pornographic information; audio-visual products containing pornographic, violent, and vulgar contents; unwashed underwear and related products;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

4.含有情色、暴力、低俗内容的动漫、读物、游戏和图片;

3. Cartoons, reading materials, games, and pictures containing pornographic, violent, and vulgar contents;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

5.网络低俗产物。

5. Vulgar products of the network.

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

(五)涉及人身安全,隐私类:

(V) Articles involving personal safety and privacy:

1.用于监听、窃取隐私或机密的软件及设备;

1. Software or equipment used for monitoring, and stealing privacy or secrets;

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

2.用于非法摄像、录音、取证等用途的设备;

2. Equipment used for purposes such as illegal image pickup, recording, and evidence obtaining;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

3.身份证及身份证验证、阅读设备;

3. ID card and ID card verification, reading equipment;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

4.盗取或破解账号密码的软件、工具、教程及产物;

4. Software, tools, courses, and products for stealing or decoding account passwords;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

5.个人隐私信息及企业内部数据;提供个人手机定位、电话清单查询、银行账户查询等服务;

5. Personal private information and corporate internal data; and services such as personal mobile phone positioning, phone list inquiry, bank account inquiry, etc.

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

6.出售、转让、回收,包括已作废或者作为收藏用途的银行卡;

6. Selling, transferring, and recovering bank cards that are disused or for collection;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

7.汽车安全带扣等具有交通安全隐患的汽车配件类商品。

7. Automobile fittings that may cause potential traffic dangers, such as seat belt buckle.

一般违规行为,天猫国际会员每件扣一分(但三天内累计扣分不超过七分);会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity (but at most 7 points can be deducted within three days accumulatively); 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

(六)药品、医疗器械类:

(VI) Medicines and medical apparatus and instruments

1.精神类、麻醉类、有毒类、放射类、兴奋剂类药品;非药品添加药品成分;国家公示已查处、药品监督管理局认定禁止生产、使用的药品(本项第二目除外);

1. Psychoactive, anesthesia, toxic, radioactive, and excitant medicines; non-medicine addictive ingredients; and medicines that are forbidden to be produced and used according to national announcement and regulations of the national food and drug administration (except for the second item of the article);

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

2.未经天猫国际同意,且不符合天猫国际相关行业规则,用于预防、治疗人体疾病的药物、血液制品或医疗器械;未经相关国家或地区药品监督管理部门批准生产、销售,或未经检验即销售的药品;

2. Medicines, blood products or medical equipment used for the prevention and treatment of human diseases without the approval of Tmall Global and not conforming to related industrial rules of Tmall Global; medicines that are produced and sold without the approval of drug supervision and administration departments of related regions or countries, or that are sold without being inspected.

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases

3.注射类美白针剂、溶脂针剂、填充针剂、瘦身针剂等用于人体注射的美容针剂类商品。

3. Injection commodities for cosmetology such as skin whitening injection, fat-dissolving injection, padding injection, and slimming injection.

一般违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases

(七)非法服务、票证类:

(VII) Illegal services and tickets:

1.伪造变造国家机关或特定机构颁发的文件、证书、公章、防伪标签等,仅限国家机关或特定机构方可提供的服务;

1. Forging documents, certificates, common seals, and anti-counterfeit labels that are issued by state organs or specific institutions; and services that can only be provided by state organs or specific institutions;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

2.尚可使用或用于报销的票据(及服务),尚可使用的外贸单证以及代理报关、清单、商检、单证手续的服务;

2. Bills (and services) that are still usable or used for reimbursement, foreign trade documents that are still usable, and services such as customs brokerage, detailed list, commercial inspection, and  documentary formalities;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

3.未公开发行的国家级正式考试答案;

3. National formal exam answers that are not released publicly;

严重违规行为,每次扣十二分。情节严重的,每次扣四十八分

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

4.算命、超度、风水、做法事等封建迷信类服务;

4. Feudal superstitious services such as fortune-telling, releasing souls from purgatory, practicing geomancy, and conducting a religious rite

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

5.汽车类违规代办服务;

5. Automobile illegal commission services;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

6.代写论文、代考试类相关服务;

6. Services such as paper ghostwriting and sitting for exams for others;

一般违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

7.炒作博客人气、炒作网站人气、代投票类商品或信息;

7. Blog hyping, website hyping, and false voting commodities or information;

一般违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

8.法律咨询、心理咨询、金融咨询、医生在线咨询及相关服务。

8. Legal consultation, psychological consultation, financial consultation, doctor online consultation, and related services.

一般违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

(八)动植物、动植物器官及动物捕杀工具类:

(IIX) Animals and plants, their organisms, tools for catching and killing animals:

1.人体器官、遗体;

1. Human organs and remains;

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

2. 相关国家或地区重点保护类动物、濒危动物的活体、内脏、任何肢体、皮毛、标本或其他制成品,已灭绝动物与动物的化石;

2. Living organisms, entrails, limbs, furs, specimens, and other products of animals and endangered animals under the key protection of related regions or countries; fossils of extinct animals and animals;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

3. 相关国家或地区保护类植物活体;

3. Living organisms of plants under the protection of related regions or countries;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

4.国家保护的有益的或者有重要经济、科学研究价值的陆生野生动物的活体、内脏、任何肢体、皮毛、标本或其他制成品;

4. Living organisms, entrails, limbs, furs, specimens, and other products of terrestrial wild animals with beneficial or significant economic, scientific research values under the national protection;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

5.捕鱼器相关设备及配件;

5. Fishing device and its fittings;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

6.其他动物捕杀工具;

6. Other tools for catching and killing animals

一般违规行为,天猫国际会员每件扣一分(但三天内累计扣分不超过七分);会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity (but at most 7 points can be deducted within three days accumulatively); 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

7.猫狗肉、猫狗皮毛、鱼翅、熊胆及其制品。

7. Meat and fur of cats and dogs, fins, bear galls, and their products.

一般违规行为,天猫国际会员每件扣一分;会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity; 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

(九)涉及盗取等非法所得及非法用途软件、工具或设备类:

(IX) Illegal gains from stealing, and software, tools or devices for illegal purposes:

1.走私、盗窃、抢劫等非法所得;

1. Illegal gains from smuggling, stealing, robbing, etc.

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

2.赌博用具、考试作弊工具、汽车跑表器材等非法用途工具;

2. Tools for illegal purposes such as gamble, cheating on exams, and automobile stopwatch;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

3.卫星信号收发装置及软件;用于无线电信号屏蔽的仪器或设备;

3. Satellite signal receiving/transmitting devices and software; instruments or equipment for wireless signal shielding;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

4.撬锁工具、开锁服务及其相关教程、书籍;

4. Picklocks, unlocking services, and related courses and books;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

5.一卡多号;有蹭网功能的无线网卡,以及描述信息中有告知会员能用于蹭网的设备;

5. A card with multiple phone numbers; WLAN cards with the function of unauthorized WIFI connection, and equipment that can be used for the purpose of unauthorized WIFI connection;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

6.涉嫌欺诈等非法用途的软件;

6. Software for illegal purposes such as fraud;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

7.可能用于逃避交通管理的商品;

7. Commodities possibly used for the evasion of traffic management;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

8.利用电话线路上的直流馈电发光的灯;

8. Lamps generating light through DC feed of telephone lines;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

9.各类短信、邮件、旺旺设备、软件及服务

9. Various short messages, emails, Alitalk device, software, and services

一般违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

禁发商品及信息名录&对应违规处理

Prohibited Commodity and Information Directories & Corresponding Measures against Violations

禁发商品及信息

Prohibited commodities and information

对应违规处理

Corresponding measures against violations

(十)未经允许违反相关国家或地区法律法规或不适合交易的商品:

(X) Commodities that are against laws and rules of related regions or countries or unsuitable for trading:

1.伪造变造的货币以及印制设备;

1. Forged or altered currencies and printing equipment;

Deduct 48 points for each serious violation

Deduct 48 points for each serious violation

2.正在流通的人民币、港币及仿制人民币、仿制港币;

2. Renminbi and HK dollars in circulation, and imitations of Renminbi and HK dollars;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

3.涉嫌违反相关法律法规的文物 ;

3. Cultural relics that are in alleged violation of pertinent laws and rules;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

4.烟草专卖品及烟草专用机械;

4.Tobacco monopoly commodities and tobacco monopoly machines ;

严重违规行为,每次扣六分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 6 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

5.未经许可的募捐类商品;

5. Donations collected without authorization;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

6.未经许可发布的奥林匹克运动会、世界博览会、亚洲运动会等特许商品;

6. Licensed products of Olympic Games, World Expo, and Asian Games that are posted without authorization;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

7.淘金币、口碑卡、阿里巴巴及旗下公司提供的各项服务账号、仿阿里巴巴及旗下公司产品的软件;

7. Taojinbi, Koubeika, various service accounts of Alibaba and its subsidiaries, and software imitating products of Alibaba and its subsidiaries;

一般违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

8.流通中的各国货币及货币兑换服务;

8. Currencies of different countries in circulation, and currency exchange service;

一般违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

9.邮局包裹、EMS专递、快递等物流单据凭证及单号;

9. Receipts, vouchers, and numbers of logistics such as postal parcels, EMS special delivery, and express delivery;

一般违规行为,天猫国际会员每件扣一分(但三天内累计扣分不超过七分);会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity (but at most 7 points can be deducted within three days accumulatively); 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

10.国家补助或无偿发放的不得私自转让的商品;

10. Commodities subsidized or granted by the state free of charge that cannot be transferred privately;

一般违规行为,天猫国际会员每件扣一分(但三天内累计扣分不超过七分);会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity (but at most 7 points can be deducted within three days accumulatively); 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

11.军需、国家机关专供、特供等商品;

11. Commodities that are exclusively and specially supplied to the army and state organs;

一般违规行为,天猫国际会员每件扣一分(但三天内累计扣分不超过七分);会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity (but at most 7 points can be deducted within three days accumulatively); 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

12.食用盐。

12. Edible salt;

一般违规行为,天猫国际会员每件扣一分(但三天内累计扣分不超过七分);会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity (but at most 7 points can be deducted within three days accumulatively); 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

13.淘玩偶。

13. Tao dolls.

一般违规行为,天猫国际会员每件扣一分(但三天内累计扣分不超过七分);会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity (but at most 7 points can be deducted within three days accumulatively); 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

(十一)虚拟类 :

(XI) Virtual commodities:

1.未经相关国家或地区备案的网络游戏、游戏点卡、货币等相关服务类商品;

1. Service commodities that are not registered at departments of related regions or countries, such as online games, game cards, and game currencies;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

2.外挂、私服相关的网游类商品;

2. Online game commodities related to plug-ins and private servers;

严重违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each serious violation; and deduct 48 points each time in serious cases.

3.官方已停止经营的游戏点卡或平台卡商品;

3. Game card or platform card commodities that are stopped officially;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

4.虚拟抽奖类商品;

4. Virtual lottery commodities;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

5.时间不可查询的虚拟服务类商品;

5. Virtual service commodities with time unable to be inquired;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

6.未带有平台代充标识的QQ增值业务商品;

6. QQ value-added commodities without platform recharging sign;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

7.网络账户死保账号以及腾讯QQ账号;

7. Online accounts with password protection and QQ accounts;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

8. Itunes账号及用户充值类商品;

8. Itunes accounts and user recharging commodities;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

9.平台加款卡卖家及其所属平台未经天猫国际备案发布的商品;

9. Commodities that are posted by platform recharging card sellers on their platforms without the registration at Tmall Global;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

10.盛付通商品及在淘宝网发布的穿越火线道具类商品;

10. Shengpay commodities and Cross Fire property commodities that are posted on Taobao.com;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

11.自动发货形式的一卡通系列商品及任何充值方式下以面值原价形式出售的一卡通系列商品;

11. All-in-one card series commodities that are delivered automatically, and that are sold at the price of face value under any recharging way;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

12.虚拟代刷服务类商品;

12. Virtual card-punching service commodities;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

13.不可查询的分期返还话费类商品;

13. Return of telephone charges by installments that cannot be inquired;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

14.不限时间与流量的、时间不可查询的以及被称为漏洞卡、集团卡、内部卡、测试卡的上网资费卡或资费套餐及SIM卡;

14. Price package service or SIM cards without the limitations of time and flow, and with time unable to be inquired;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

15.慢充卡等实际无法在七十二小时内到账的虚拟商品;

15. Virtual commodities that cannot be transferred to accounts within 72 hours, such as slow-recharging card;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

16. SP业务自消费类商品;

16. SP self-consumption commodities;

一般违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

17. 单用途预付卡;
17. Prepaid cards;

严重违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

18. 境外账户中的虚拟货币;
18. Virtual currency in foreign accounts;

严重违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

19. 比特币、莱特币、元宝币等虚拟货币交易。
19.Bitcoin, Litecoin, YBcoin and other virtual currency transactions.

严重违规行为,每次扣十二分,情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

(十二)其他类:

(XII) Others

1.非法传销类商品;

1. Illegal pyramid selling commodities;

严重违规行为,每次扣四十八分。

Deduct 48 points for each serious violation.

2.由不具备生产资质的生产商生产的,或不符合相关国家、地方、行业、企业强制性标准的商品 ;

2. Commodities that are manufactured by enterprises without the corresponding qualifications, or do not conform to national, local, industrial, and corporate compulsory standards;

严重违规行为,每次扣六分,情节严重的,每次扣十二分。

Deduct 6 points for each serious violation; and deduct 12 points each time in serious cases.

3.用于全新销售的伪造变造的数码商品;

3. Digital commodities that are forged and altered but sold as brand-new;

严重违规行为,每次扣二分;情节严重的,每次扣十二分;情节特别严重的,每次扣四十八分。

Deduct 2 points for each serious violation; deduct 12 points each time in serious cases; and deduct 48 points each time in particularly serious cases.

4.经权威质检部门或生产商认定、公布或召回的商品,国家明令淘汰或停止销售的商品,过期、失效、变质的商品,以及含有的食品、调味品、护肤品等制成品;

4. Commodities that are verified, announced or called back by manufacturers or authorized quality inspection departments; commodities that are obsolete or unmarketable according to explicit orders of the state; expired, invalid, and degenerative commodities; and products containing poppy seeds, such as foods, condiments, creams, etc.;

严重违规行为,天猫国际会员每次扣六分,造成严重后果的,每次扣十二分。

Deduct 6 points for each serious violation; and deduct 12 points each time if such violations lead to serious consequences.

5.秒杀器以及用于提高秒杀成功概率的相关软件等干扰淘宝正常秩序的软件或服务;

5. Software or services that disturb the normal order of Taobao.com, such as seckill software and other software improving probability of successful seckill;

一般违规行为,每次扣十二分;情节严重的,每次扣四十八分。

Deduct 12 points for each ordinary violation; and deduct 48 points each time in serious cases.

6.商品本身或外包装上所注明的产品标准、认证标志、成份及含量不符合相关国家或地区规定的商品;

6. Commodities with product standards, certification signs, ingredients, and contents indicated on themselves or their external packages not conforming to provisions of related regions or countries;

一般违规行为,天猫国际会员每次扣六分。

Deduct 6 points for each ordinary violation.

7.手机直拨卡与直拨业务,电话回拨卡与回拨业务

7. Mobile phone direct dial cards and business, dial-back cards and business;

一般违规行为,天猫国际会员每件扣一分;会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity; 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

8.带破解功能的手机卡贴;

8. Mobile phone unload card with the decoding function;

一般违规行为,天猫国际会员每件扣一分;会员若在店铺装修区、阿里旺旺或淘宝门户类页面发布的,每次扣四分。

With regard to ordinary violations, deduct 1 point for each commodity; 4 points will be deducted each time if members post prohibited information on the store decoration zone, Alitalk, or portal pages of Tmall Global.

9. 相关国家或地区法律法规规定禁止携带、邮寄、快递或以其他方式出入境的商品;

9. Commodities that cannot be carried, posted, delivered, or brought into or out of a country in other ways according to laws and rules of related regions or countries;

严重违规行为,天猫国际会员每次扣六分。

Deduct 6 points for each serious violation.

10.禁止在网上销售的商品;

10. Commodities that are forbidden to be sold online;

11.对于需要取得许可或者执照后方可销售的商品,禁止在取得相应的许可或者执照前销售;

11. Commodities requiring permissions or licenses cannot be sold until the corresponding permissions or licenses are granted;

(十三)销往非中国大陆地区的禁售商品及信息

(XIII) Prohibited commodities sold to regions other than Mainland China and pertinent information

1.销往香港地区的禁售商品:鱼生,非法进口或者屠宰的肉类以及非法捕捞的贝壳类等;含有中药成分的滋补营养品、保健食品/膳食营养补充食品(例如,冬虫夏草,人参);含有中药成分(例如,何首乌)的洗护用品。

1. Prohibited commodities sold to Hong Kong: Sashimi, meat illegally imported or butchered, and shellfish illegally fished; nourishments, health foods/foods supplementing dietary nutrition (such as Cordyceps sinensis and ginseng) containing Chinese herbal medicinal ingredients; and skin care commodities containing Chinese herbal medicinal ingredients (such as Polygonum multiflorum).

注:中药成分指香港《中医药条例》中规定的中药材。

Note: Chinese herbal medicinal ingredients refer to Chinese medicinal herbs specified in “Traditional Chinese Medicine Regulations” of Hong Kong.

严重违规行为,天猫国际会员每次扣六分。

Deduct 6 points for each serious violation.

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